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Smashrun Answers Nike+ Woes With Beautiful Analytics

Santiago, Chile (PRWEB) January 12, 2012 Smashrun, a current participant in Start-Up Chile, launches a sleek, intuitive website designed as a powerful companion for Nike+ users. Offering an elegant alternative to the oft-criticized Nike+ site, Smashrun's free web-based platform creates rich visual dashboards that are tailored and prioritized, providing runners with a ?big picture? snapshot and a ?by run? specific analysis of years of running history. In 2006, Nike revolutionized the personal data tracking industry with the introduction of the Nike+ sensor. Millions of runners adopted the device as they quickly discovered its power to motivate. By transforming data into attractive, shareable dashboards, Smashrun takes that motivational power to the next level. "The result is pretty amazing," says Smashrun founder Chris Lukic. "Because our users import their past running history into Smashrun, we can see how much they ran before joining and how much they ran after...