Time to Bring Insight Communications into the Digital 21st Century
Ewell, Surrey (PRWEB UK) 19 January 2012 Vox Pops International recently conducted a survey with 100 major companies to find out how they share insight and engage with their ?audience?, be it internal departments or external partners. Highlighted in the research was the strong feeling that market research and insight could be used in a far greater capacity throughout organisations than at present, especially by the marketing, sales and training departments.
Currently, face to face meetings followed by emails and written reports are the most popular way of communicating insight due to the ease of distribution and familiarity of format. However, these modes are not always considered to be the most effective, with many preferring a less dry approach.
One of the fastest growing communication tools within the research industry is video. The survey found that 43% of companies are using video to communicate research and insight within their organisation, a number that has grown significa