MLA: Sam's "Chop Hit" to Drive Demand for Lamb
(PRWEB) January 23, 2012 Source: MLA
Australians are being urged to eat lamb again this January as Sam Kekovich returns to front Meat & Livestock Australia?s 2012 Australia Day lamb campaign.
The new campaign, which includes his traditional rant, sees Sam channeling his inner pop star as he releases his first ?chop hit? ? a version of the 1990s song ?Barbie Girl? ? a catchy reminder for Australians of the good times a lamb ?barbie? brings on Australia Day.
?It?s been a year of ca-lamb-ity: natural disasters, revolutions, economic turmoil and to top it off, unAustralianism has gone viral,? Sam said.
?Popular culture?s so unAustralian, I?ve decided to create chopular culture instead. So I?m changing my tune and releasing my own chop song.?
MLA General Manager Marketing, Glen Feist, said the campaign helps keeps lamb top of mind with consumers, which is vital for growing demand for lamb.
?Australians look forward to seeing what Sam is up to for Aust...